Mailshots, e-Newsletters, Bulletins and Direct Mail

Mailshots, e-newsletters, bulletins and direct mail are infuriating if sent to a recipient who has absolutely no interest in the product or service. We know we don’t need Viagra or a miracle hair restoring cure and those are just the ones we can mention. We’ve all received them.

Like it or loathe it, mailshots are here to stay and can form an important part of your marketing strategy. To get it right we invest a lot of time in making sure that a suitable database is sourced where the recipient has an interest in the product. The design of the mailshot, newsletter, bulletin or direct mail piece is crucial too as you have approximately 1 second to make an impact.

Autobag Packaging Systems is a company that has enviable success from mailings because of the relevance and quality of its in-house database. We proposed a series of 16 postcards which could be used for various prospects. We also translated this series into 4 different languages just to show off.